It needs to make sure people know it's working to integrate more AI into its products soon, but it also has to make sure it solves its supply chain issues and has at least one year with no delivery delays. The company has talked about diversifying its supply chain process, which could take decades.īut ultimately, Apple will have to split its focus.
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The AI-powered SOS feature, which lets an Apple Watch call emergency services if it detects an accident or heart failure, is said to be prone to false alarms.ĭelivering an interesting AI product is not the only problem Apple needs to address.Īpple faced supply chain issues in 2021, delaying the delivery of the iPhone 14 Pro after protests around Covid-19 shutdowns temporarily closed its Chinese manufacturing hubs. Siri, Apple's pioneering voice assistant, is generally considered far behind Amazon's Alexa or Google's Assistant. When Apple uses AI, they do so more to enhance their technology," said Forte.Īt the same time, Apple has plenty of room for improvement in AI, the experts said.
"As one of the biggest companies in the world, Apple is doing something around AI, but it will not be as buzzy as ChatGPT. Instead, he says, it's more likely to be used in the background. Wedbush's Ives pointed out Apple has spent around $10 billion on research and development around AI and expects some major AI-related announcements this summer when the company announces new products.Īpple, though, has rarely been known as a first mover for AI and has tended to wait until consumers begin to demand certain technologies.Īpple has worked with AI for several years now, but DA Davidson analyst Tom Forte predicts that it's not the company's style to launch a big, splashy AI product of its own. "Microsoft and Google's announcements will speed up the clock on Apple and around its AI strategy, and time is ticking." Apple's advantage is rarely in moving first "It's not a choice for Apple as AI is an arms race for Big Tech with $1 trillion of spending slated for the next decade," Wedbush analyst Dan Ives told Insider.
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